There’s an old saying in sales: 'people don’t care how much you know until they know how much you care'. But care about what exactly? We’ve all had the experience of listening to a well-polished sales pitch by an earnest individual who clearly cares about their product or service…but we’ve been turned off or felt it was a waste of time. A truly compelling sales pitch, one that actually stimulates you to commit spend or to dedicate time and resources, is one that convinces you that the sales person and their team cares about the same things that you consider a priority. Chris Rivinus provides advice on how you can pitch an 'infosec culture' to mitigate organisation-wide vulnerabilities...
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